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ABTT 2012 Theatre Show moves to Old Truman Brewery

The ABTT Theatre Show demonstrates new technology, establishes contact between industry figures and has entered its 34th year. This year it will take place in a venue true to its beginnings.

London’s ABTT Theatre Show will have a change of venue for this year, moving from its previous location at the Victoria Horticultural Halls to the Old Truman Brewery, from June 13-14.

Now in its 34th year, ABTT offers theatre technicians an experience of the latest theatre technology, and the opportunity to talk with manufacturers and suppliers.

It’s new location, on London’s Brick Lane, already plays host to art design and fashion shows, and so continues with the ABTT’s creative and artistic roots. The move to the East End also coincides with the appointment of a new team Technical Marketing Ltd, who will be planning and implementing a marketing campaign for the show.

Event organiser Roger Fox explains: “Theatre people need to communicate face-to-face in a relaxed environment. In fact, the convivial atmosphere became so successful in the early days of the Theatre Show that the bar ran out!”

He continued: “As many visitors to the ABTT Theatre Show know well, at the previous venue in Victoria we had grown to three halls on two sites in a mainly residential area, so we are delighted to have discovered a venue which fits the style of the event, on a single site with lots of room for future expansion, and with plenty going on nearby.”

Even though booking for the 2012 show has only recently been opened to exhibitors, over half the exhibition space has been reserved, with several new exhibitors from Europe joining the British contingent of diverse theatrical suppliers.