Reflecting the growing diversity of digital signage deployment across Europe and beyond, Integrated Systems Events has announced that it will unveil DiSCO – the Digital Signage Conference on the eve of the ISE 2011 tradeshow in Amsterdam.
A joint venture between ISE, its signage industry partner Invidis Consulting and the trade association OVAB Europe, DiSCO – the Digital Signage Conference will differ from previous ISE conference programmes by offering two parallel presentation tracks.
Track 1, the Business & Strategy Track, will run from 08:00 until 18:30 and feature presentations on topics including interactivity, content syndication, augmented reality and mobile technology. This track is aimed at C-level industry professionals and thought leaders from the whole digital signage value chain.
Track 2, the Case Study Track, will run from 13:00 until 18:00 and is focused on delivering real-world examples of how digital signage can be successfully implemented in a variety of applications, from transport and hospitality to corporate environments. This track is aimed at AV systems integrators looking to expand their offering to include digital signage, and will be followed, on the morning of Tuesday 1 February, by a guided tour of signage products at ISE 2011.
“After two years in which we have successfully established our DOOH Business Conference as the place where the whole digital advertising value chain comes together, we feel the time is right to broaden the scope of the event to embrace some of the new applications that are opening up opportunities for digital-signage manufacturers and integrators alike,” said Mike Blackman, managing director, Integrated Systems Events.
“While the Business & Strategy Track of DiSCO – the Digital Signage Conference will continue to have a strong DOOH advertising component, we anticipate that the Case Study Track will open up many people’s eyes to just how many different uses digital signage can now be put to, and in how many different places.”
