Pioneer Digital, part of the Pioneer Group, has installed Dynamo 3mm pixel pitch LED displays across three of Sunglass Hut’s flagship stores. The 4 x 2.5m and 3 x 1.5m ‘Bling Wall’ displays provide engaging messaging platforms for high-end brands.
Each installation was designed to complement the style of the brand’s in-store environments around the world, whilst bringing a new and vibrant point of sale solution. The displays are located behind the till in the Oxford Street, Westfield White City and Westfield Stratford stores with content including visuals of the local environment and brand promotions.
The displays will be a primary brand activation point in September as Sunglass Hut is the principle sponsor of London Fashion Week and will show live content streamed straight from the catwalk into stores.
Mark Childerhouse, senior account manager at Pioneer Group explained: “We believe this installation with Luxottica to be one of the smallest pixel pitch displays within a retail environment to date. Being a preferred retail partner in the UK for Dynamo means that we have been able to be first to market with this fantastic product that has spectacular image reproduction as well as being incredibly easy to install and maintain.”
The LED tiles feature magnetic connection points so they can easily be connected to the bracket and scaled to any size or shape. This also ensures front serviceability so maintenance tasks can be carried out quickly. Each tile is 192mm x 192mm so should there be any issues, the small panels can easily be replaced.
Paul Bate, property manager at Luxottica commented: “The Dynamo 3mm LED displays are a striking addition to our in-store signage. Everyone from the group is very impressed with this final result, the aesthetics of the store is a very important consideration and the ‘Bling Wall’ addition has had exactly the right impact. Pioneer Digital were the perfect partner for this project, they are very result focused and ensured the process ran smoothly.”
