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SiliconCore appoints government sales expert

LED display manufacturer SiliconCore has appointed Phillip Reyes as vice president of government sales and channel development, to manage the government division and strategic channel partners globally.

Based in the US, Reyes joins from global AV solutions provider The Whitlock Group, where he was vice-president of the government division, with responsibility for multiple millions in annual revenue, negotiating and delivering numerous government contracts. Previous to that he was VP of government sales at AVI-SPL, responsible for the growth of a multi-million dollar sales organisation.

Eric Li, CEO of SiliconCore, commented: “The introduction of the 1.50mm LED Display has brought LED into control-room and high-resolution applications which previously LED would not have been considered for. It was time that we employed an expert in high-security applications and government requirements to enable SiliconCore to lead the way for this kind of technology within these contracts. We are delighted to welcome Phil on board to be a direct sales contact for these clients.”

Reyes added: “SiliconCore is the innovator in Common Cathode technology, which puts them at the forefront of the explosion of LED in high-resolution applications. I was looking for a new challenge and after years of working for integrators, I want to bring that service-focused approach to working within a manufacturer.”