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Sphere Entertainment appoints new VP sales and service

Sphere Entertainment has appointed Chandra Allison to drive sales strategies. She brings a lot of experience in developing meetings, conventions, exhibitions, and entertainment events, with a focus on Las Vegas

Sphere Entertainment has appointed Chandra Allison, a sales and marketing leader with 30 years of experience in the hospitality and events industries, as executive vice president, sales and service.

In this new role, Ms. Allison will be responsible for driving Sphere’s sales strategies and ensuring good customer experiences. Working with executive leadership, Ms. Allison will develop sales and service strategies aligned with the company’s business objectives, including developing a corporate conference business for product launches.

As part of her role, she will oversee the sales and service teams. She will also work to develop and execute sales plans, optimise service delivery, and build strong relationships with key clients and stakeholders in the Las Vegas market, and beyond.

Jennifer Koester, president, Sphere Business Operations, said: “Sphere has established itself as a destination for immersive experiences unlike anywhere else, but we’re just scratching the surface of what this new medium can offer. Chandra has been working with our team as a consultant, and we are excited to make her an official part of our Sphere family as we continue raising an already high bar for what artists, brands, and customers experience at Sphere.”

Ms. Allison added: “Throughout my career I have focused on delivering major events and exceptional hospitality experiences in Las Vegas. Sphere is a game-changer in this dynamic market, and this is a tremendous opportunity to continue working with the team to develop one-of-a-kind experiences that enhance Sphere’s presence in Las Vegas across a range of event categories and guest experiences.”

Ms. Allison brings a lot of experience in developing meetings, conventions, exhibitions, and entertainment events, with a focus on the Las Vegas market.

Most recently, Ms. Allison served as senior vice president of strategy and growth at Oak View Group (OVG). In this role she was responsible for overseeing strategy and growth across the OVG360 portfolio, including the design and development of meetings spaces, business strategy and programming for OVG’s planned Las Vegas hotel and casino project.

Prior to joining OVG, Ms. Allison served in roles of increasing responsibility over nearly 25 years with The Venetian Resort in Las Vegas. In her last role as senior vice president of sales and marketing, Ms. Allison led sales and marketing efforts for group, convention, tradeshow, and leisure sales. Ms. Allison’s experience prior to The Venetian Resort includes events and sales roles at Las Vegas hotel and casino properties.

Ms. Allison is an active member of several industry trade organisations, including Meetings Professional International and Hospitality Sales and Marketing Association International.