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proAV gets Microsoft Silver Communications Competency certification

The company has capitalised on the growing Unified Communications (UC) market with widescale deployment of Microsoft's Lync.

UK-based AV systems integrator proAV has achieved Microsoft Silver Communications Competency certification which, the company says, ranks it in the top 5% of all global Microsoft partners.

In order to attain the Communications Competency, proAV said that it had capitalised on a growing unified communications market by deploying Microsoft Lync Server 2010 through its customer base and generating a consistent revenue stream via its support and other managed services.

proAV was also required to pass a series of high level qualifying exams, application tests, a licensing overview assessment and a sales and marketing assessment whist providing customer evidence of successful Lync solutions.

The Silver Communications Competency accreditation was awarded in respect of proAV’s UC Exchange and will enable proAV to offer consultancy guidance on Lync’s video and voice integration, including Cisco’s Call Manager, to the wider Microsoft partner community.

“We’re rightly proud to have achieved the Silver Communications certification,” said Danny Rogers, Director of Sales, Video Communications at proAV (pictured). “On our journey towards Gold Partner status, we’ve worked hard to migrate the next generation of productivity tools into many of our clients’ unified communications infrastructures. We’re now delivering revolutionary, intuitive and exceptionally cost-effective user experiences and ensuring that video remains a premium component of Microsoft’s Unified Communications and Collaboration (UCC) portfolio that we’re proud to recommend.”

“Our aim is to work closely with the increasing number of end users who are currently evaluating a Lync deployment, those considering how they can merge Lync seamlessly into the native video (SIP) world and other clients who should look at the Lync and room-based video hardware that will enable them to experience, for example, Polycom’s incredible RealPresence solutions,” he continued. “From September 2012, proAV will be running a series of Technology Uncovered events that will demonstrate exactly how Lync sits within the VC world and how organisations of all sizes and sectors can benefit from the unique collaborative experiences it brings.”