POLAR has announced the appointment of Dave Griffiths as business development manager for its MI/consumer division.
Griffiths began his career as a studio engineer at multimedia specialists, The Music Factory, before progressing through the ranks first as a producer and then a production manager. He then worked for Yamaha's pro music division before joining Korg.
"We've recently undertaken some significant changes in the operation of our MI/Consumer division and the timing of Dave's appointment couldn't have been better,” said Tim Riley, director of brand development at POLAR. “He came highly recommended by several influential clients and it was immediately clear when we spoke, that his experience and broad skill-set dovetailed perfectly with our brands and plans. As a talented musician, his empathy with every aspect of the market adds a real value to the service we aim to deliver at POLAR. We're very pleased to have recruited another high-achiever to help further drive our ambitions."
Dave Griffiths added: "The re-structure at POLAR that presented me with this opportunity came at the perfect time. The brands in our portfolio allow me to re-engage with areas of the market that connect strongly with my background in studio and live sound production. Needless to say that, as a bass player, the chance to work with two of the world's largest and most respected brands, in the shape of Gallien Krueger and Ampeg, was irresistible. Add in key brands like Mackie and Radial Engineering - which includes the Tonebone range of guitar effects - and it's easy to see why this is such an exciting prospect. I'm familiar with the territory to be covered, having worked extensively in the regions and look forward to forging and growing new relationships as well as renewing old acquaintances."