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Panasonic confirms commitment to customer programmes

Panasonic used ISE to restate its commitment to its Offset for Life and Customer for Life initiatives that are, it says, focused on delivering value to its projector partners and customers.

At ISE, Panasonic reaffirmed its commitment to its Offset for Life programme (first introduced in October), a carbon offsetting scheme, and Customer for Life, a customer loyalty programme. Both programmes are, says the company, focused on ensuring partners, customers and distributors get the most value from any projector purchase.

The Offset for Life initiative for professional projectors allows customers to calculate the amount of carbon emissions a projector could emit based on the number, and model, of the projectors in operation, factoring in function and typical weekly usage. Customers opt-in to the program when purchasing a Panasonic projector, allowing the carbon offset to be added to their own corporate carbon reduction targets, as well as making a positive contribution to their Corporate Social Responsibility initiatives. The method of calculation has been verified by Price Waterhouse Coopers and the results are said to be an accurate representation of the CO2 generated during the active lifetime of a projector.

Customer for Life is a new initiative aimed at improving communication channels for customers and their interaction with Panasonic’s research & development, sales and marketing, after sales and service. By registering a projector online using the model, serial number and date of purchase, customers are eligible for exclusive rewards, and will receive promotional updates and access to exclusive information on Panasonic products and services.

“We’ve always made every effort to ensure our customers have a voice that is listened to,” said Christian Sokcevic, general manager of marketing and sales for Panasonic Broadcast and Projectors (pictured). “Any AV purchase is a long-term investment and we want to work with our customers to ensure that from the moment a product is created in the factory to when it’s installed, their needs and requests are met.”