OPEN Media, an independent out of home advertising media owner specialising in premium digital screens and banners, has teamed up with Liverpool’s leading homeless and housing charity, The Whitechapel Centre, to raise awareness and encourage support for the region’s homeless population.
The partnership takes place throughout the end of December and January, as the cold weather period settles in, the most difficult time for rough sleepers.
OPEN Media has provided The Whitechapel Centre with free advertising space on their Liverpool City Centre digital outdoor advertising screens, Victoria Street and Barratt House.
The Whitechapel Centre are promoting their Always Room Inside campaign, which aims to ensure that no person arriving on the streets of Liverpool will sleep outdoors for more than one night. OPEN Media fully supports this vision by displaying copy on their city centre screens that contains a phone number to call if you’re worried about a rough sleeper.
Mike Smith, MD at OPEN Media commented: “At OPEN Media we’re thrilled to be collaborating with The Whitechapel Centre. The centre is an asset to the city and we’re great admirers of the work carried out by its employees and volunteers. We want to help support Liverpool’s homeless population and see this as a great opportunity for us to use our Liverpool City Centre screens for a very worthy cause.”
