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Midwich Group’s Innovation House now open for business

Boasting the UK’s "largest multi-brand experience centre", the 50,000sqft experience, training and event facility in Bracknell (UK) is home to Midwich, PSCo, Holdan, Invision and Sound Technology

Midwich Group has officially opened Innovation House, its 50,000sqft “state-of-the-art” experience, training and event facility in Bracknell (UK), home to five of the UK’s leading distributors: Midwich, PSCo, Holdan, Invision and Sound Technology.

Innovation House is said to feature the UK’s largest multi-brand experience centre, showcasing more than 200 world-leading AV, unified communication and collaboration, broadcast, smart home, and rental solutions from 50 manufacturers. It is home to 80 product and technical specialists from across the Midwich Group, providing guidance, knowledge, and training support.

The multi-million-pound facility is designed to bring together vendors, resellers, consultants, and end users across the industry, with the opportunity to experience the technology and make side-by-side comparisons, alongside dedicated training, testing and demonstration facilities.

“We cannot wait to welcome people to Innovation House, our multi-purpose technology destination that boasts dedicated training rooms, a R&D demonstration area, a service and repair centre, as well as warehousing facilities including specialist logistics and pre-delivery inspection,” said Jenny Hicks, Midwich Group Head of Technology. “As the largest experience centre in the UK, a whole suite of technology will be on display bringing together professionals from across our industry in one custom built location.”

Mark Lowe, Midwich managing director, UK&I, added: We are delighted to announce the official opening of Innovation House. Innovation House reflects our ambition to expand the depth and breadth of the services that we offer. We wanted to provide a destination where industry can reconnect and experience what great technology is on offer, all in one place. We feel like we have succeeded in delivering on our goal and we look forward to welcoming our partners to site. We cannot wait to hear what the industry thinks.”

In line with the current Covid-19 guidelines, Innovation House will be hosting its first in-person event on May 19th and 20th as part of London Digital Signage Week, in association with Absen, BrightSign, HYPERVSN, Peerless-AV and Tripleplay.

You can register for this event here.