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Mexico’s Cinemex installs Christie RGB and Vive Audio

Christie RGB projectors and Vive Audio sound solution have been installed at Cinemex, the ‘world’s largest pure laser multiplex’ in Mexico City.

The Cinemex Market ARTZ Pedregal multiplex has fitted each of its 23 auditoriums with Christie’s CP2315-RGB and CP2320-RGB 2K-resolution offerings, bringing impressive levels of brightness, colour, and contrast to create an “unmatched cinematic performance” for mainstream auditoriums. In addition, all auditoriums are equipped with the Christie Vive Audio cinema sound solution.

“Having put Christie’s CP2315-RGB and CP2320-RGB cinema projectors through extensive testing, we were impressed with their performance, making us confident that Christie’s RealLaser illumination technology is the way of the future, now!” said Rolando Maggi, operations manager, Cinemex. “Audiences are commenting on the brilliant colours and sharp contrasts, leading us to believe that we are delivering the best cinematic experience possible, in all of Mexico.

“The opening of the Cinemex Market ARTZ Pedregal complex introduces the Cinemex Market experience where our guests can relax before or after the movie. And once they enter the auditoriums, the state-of-the-art technology from Christie RGB laser projection and Christie Vive Audio in all auditoriums will enhance their motion picture experience with every movie.”

Christie’s pure laser projectors are said to offer all the advantages of RGB laser in a compact “all-in-one” form factor. This eliminates the need for sub-ambient external cooling, which further reduces operational cost. According the company, Christie RealLaser illumination solutions “consistently deliver excellent image quality and brightness above DCI standards” throughout the projector’s natural life.

Ernesto Armus, general manager and cinema sales, Mexico territory, Christie, said, “We’re delighted that Cinemex has once again invested in our RGB pure laser cinema projectors to deliver the most outstanding RGB complex on earth. Our Christie RealLaser illumination platform gives exhibitors the perfect solution to transition from lamp to RGB laser illumination and represents the future of cinema projection.”

The installation includes all the Cinemex-branded experiences with each installed with its own Vive Audio configuration. Cinemex’s CinemeXtremo PLF experience includes a Dolby Atmos configuration using LA3/S215 screen channels, LA3C ceiling speakers, and LA4S surrounds. The Platino experience provides a 7.1 configuration using LA1/S115 screen channels and LA3S surrounds, while the Premium experience provides a 7.1 configuration using LS2 screen channels and LS2S surrounds. All auditoriums include S218 LFE subwoofers powered by Christie CDA Class D amplifiers.