Genelec, the Finnish speaker manufacturer, has moved to a new office in Beijing. The office features a demo room, which has been designed with the same acoustic principles as the listening space and auditorium at the company’s headquarters and factory in Lisalmi, Finland.
After more than 10 years in the city, Genelec has built up a team of seven at its Beijing office, and the time had come to move to bigger and better premises. Hanying Feng, office manager for Genelec China, recognised the company’s facilities needed upgrading: “With a staff of six people plus one trainee it was time for us to look for something new as our old office was far from sufficient,” he said. “There is lots of real estate available in Beijing but it can still be hard to find something to suit. While planning the move we also took the opportunity to upgrade our demo facilities and I’m proud to say that our facility invites comparison with the listening space at Lisalmi. It is an excellent demo space for Genelec’s growing business in China.”
The original room at Lisalmi was designed by Ari Varla, legendary electroacoustic design engineer at Genelec, who sadly passed away in 2008. The Beijing room follows a similar format and has a surround system comprised of Genelec 1238s with 7270 subs. The ceiling is equipped with ceiling-mounted 8240s to allow for Dolby Atmos reproduction or any other 3D sound format, such as Auro 3D. This is believed to be a unique facility in China, which can serve both as a demo room but also as a production space.