D J Willrich installed a multi-screen audiovisual spectacular that uses Dataton Watchout multi-image display and presentation software at the Allison Customer Experience (ACE) Center and Demonstration & Drive track in Hungary. The show is designed to inform, engage and enthral VIP customers of the vehicle transmission company at its multi-million dollar centre.
The show audio runs in English, so Dataton PICKUP audio guides are integrated with Watchout to offer a selection of eleven additional foreign languages as well as an assisted hearing option. Dataton partner Mirage Associates supported DJW during the project installation phases.
VIP customers entering into the experience are provided with a background on the history of Allison Transmission. After the presentation, they then test drive a number of trucks fitted with Allison Transmissions on various courses, on and off road.
“Watchout is used in the pre-show, main show and post-show areas and manages content and CGI sequences across multiple displays and screen sizes,” said David Willrich, Director, DJW.
“We selected PICKUP audio guides to run in sync with Watchout for visitors who don’t speak English. VIPs can select from another eleven languages or use the system if they wear hearing aids using the ‘T’ function,” he added.
The pre-show film uses sophisticated post-production techniques to bring the company founder, James Allison, to life from a photograph of the 1909 Indianapolis Motor Speedway. He introduces visitors to the history of the company before they enter the main theatre show.
“The exciting multi-screen immersive theatre show utilises a combination of both specially commissioned CGI sequences and live action footage filmed on location to demonstrate the benefits of using an Allison Transmission. The whole experience is further enhanced with a full 5.1 surround sound audio mix,” explained Paul Kucharski, director at Centre Screen Productions, which is responsible for all multimedia content and creation.
Lars Sandlund, chief operating officer at Dataton said: “ACE is a terrific example of how our Watchout and PICKUP technology can be integrated and deployed to engage and immerse audiences.”
Picture © Allison Transmission Center. Image courtesy of D J Willrich.