Shure MEA has launched its experience zone in Dubai. The new training hub is designed to showcase how audio can transform collaboration, government meetings, and education across the region.
The experience zone focuses on three sectors. For unified communication, Shure is demonstrating integration with conferencing platforms for meeting rooms. In government, the company is showcasing systems designed to ensure clarity and reliability for official proceedings and public addresses. Within education, its solutions are designed to support classrooms and lecture halls for in-person and remote learning.
The experience zone comprises four demo spaces. Small rooms showcase compact solutions, whilst medium rooms present scalable systems designed to grow with organisational needs. Larger rooms demonstrate setups for complex environments, and the auditorium highlights systems for delivering sound to large audiences.
Antony Lovell, sales director, Shure MEA, said: “The Experience Zone will demonstrate how audio can empower sector-specific needs. By immersing visitors in real-world scenarios, we’re not just showcasing products, we’re demonstrating how Shure solutions are shaping communication experiences.”
The facility serves as a regional hub for partners, customers and IT decision-makers, offering an environment for practical interaction and knowledge-sharing.
