Pure Audio — creator of immersive and high-resolution Blu-ray discs – has announced that its new high-res streaming service, Pure Audio Streaming, will launch on Artist Connection, a B2B streaming platform, in Q4 2024. The new service will be demonstrated during HIGH END Munich, at MSM Studios, on Saturday, May 11, at 4 pm CET. Pure Audio Streaming could appeal to well-heeled music lovers for their home installations, or owners of light-commercial venues, like bars and restaurants, looking for high-end ‘resimercial’ audio.
Pure Audio Streaming harnesses the AURO-3D immersive audio format, which is intended to provide more detailed, and lifelike audio. For the first time, more than 300 audiophile recordings – such as Grammy-winning LUX by 2L Records– will be available to stream in high-resolution AURO-3D immersive audio, or binaural.
The Artist Connection platform is a white-label platform designed for content creators, content aggregators, live venues, AV manufacturers, and artists. Pure Audio says that Artist Connection is the only platform capable of streaming high-resolution audio, immersive audio, and 4k video, and it does this via proprietary technology.
“We are excited to bring Pure Audio Streaming to the listening world,” said Stefan Bock, founder and developer, Pure Audio Blu-ray disc format. “Our goal is to provide an unmatched audio experience that brings music to life in a way that has never been possible before. With Pure Audio Streaming, we are not just streaming music, but creating immersive audio experiences using AURO-3D technology.”
Pure Audio Streaming will offer two subscription levels. The stereo subscription plan provides high-resolution stereo and binaural audio. The immersive plan offers up to 7.1.4, 96 kHz PCM immersive audio. The immersive subscription utilises surround and height channels.
