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Cambridge Audio partners indie retailer Rough Trade

Cambridge Audio has refreshed sound systems in Rough Trade’s London and Bristol stores and built bespoke systems in Liverpool and Berlin

Cambridge Audio has announced a partnership with the legendary independent music retailer Rough Trade. The sound systems in Rough Trade’s London (East and West) and Bristol stores have been refreshed with Cambridge Audio components from the Edge, Evo, CX, AX and SX ranges, with Alva series turntables and phono stages.

Bespoke systems have been built by Cambridge Audio in two brand-new stores in Liverpool and Berlin. Alva ST turntables are exclusively used in Rough Trade listening stations, alongside Alva Duo phono preamps.

“Cambridge Audio is all about music – we exist to connect people to the power of music. It’s clear that Rough Trade shares that passion, and together we aim to help listeners to find and enjoy artists and songs that can change their lives,” said Nick Udall, head of digital and customer experience, Cambridge Audio.

Rough Trade has been an independent purveyor of music since 1976, currently operating six stores in the UK: Three across London, as well as locations in Nottingham, Bristol and Liverpool. A US store can be found at 30 Rockefeller Plaza in New York City, while Germany is now served by the newly opened Rough Trade Berlin.

“Cambridge Audio is the perfect partner, offering unparalleled audio quality for music fans across all genres,” said Sam Allison, dead of events and partnerships,  Rough Trade. “With the brand’s premier sound engineering, Rough Trade can now provide the best immersive sonic experience for customers in-store. Together, we aim to set the standard for excellence in retail audio.”