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Optimal Audio appoints Audiosure as South African distributor

Part of the First Technology group, Audiosure is headquartered in Johannesburg

Recently launched UK manufacturer Optimal Audio – part of the Focusrite Group and manufacturer of a one-stop solution of control, amplification and loudspeakers – has appointed Audiosure, part of the First Technology group, as its sole distributor for Southern Africa.

“We are pleased and proud to have been appointed as Optimal Audio’s sole distributor in Southern Africa,” said Greg Payne, sales director of Audiosure (pictured left with general manager Alison Taman). “We’ve been seeking a commercial audio brand for some time that combines ease of installation and operation without compromising on quality. In our view Optimal Audio represents exactly that, and will occupy a very important space in our brand portfolio. Audiosure is excited by the prospect of introducing such a brilliantly conceived package at such an affordable price. We’re confident that Optimal Audio will gain market-share quickly.”

Dom Harter, managing director at Optimal Audio added: “We’re delighted to be partnering with Audiosure in South Africa. Greg, Alison and their team have built a strong reputation based upon a thorough understanding of the products they represent, as well as vast experience of the South African market. The company’s dealer network includes audio integrators who have confidence in Audiosure’s system design and product selection, something which we believe will quickly help to establish Optimal Audio as a leading player in South Africa’s growing commercial audio sector.”