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MSE Audio rebrands with distinct pro and residential audio

In the rebrand, SoundTube will represent commercial and professional audio products and PhaseTech will represent residential products

MSE Audio, has unveiled its rebranding strategy, elevating two distinct audio brands. Under this rebranding initiative, commercial and professional audio products will be represented by SoundTube, and residential products will fall under the PhaseTech brand. Each brand comes with its own dedicated sales reps and internal sales team.

Shannon Humphrey, president of SoundTube, said: “We are excited to align our commercial offerings under the well-known SoundTube brand. SoundTube has built a strong reputation for innovative, high-quality audio products in the commercial space over the past 28 years. Consolidating our commercial lines under this single brand will provide clarity for our customers.”

The company’s residential audio products, including speakers and electronics, will now be sold under the PhaseTech brand name. “PhaseTech will continue our tradition of offering premium solutions for the residential audio market,” added Humphrey. “Our team is committed to providing the same level of performance, support ,and service that our customers have come to expect.”

All products will still be designed and engineered by the same teams at company headquarters in Lenexa, Kansas and Jacksonville, Florida .

SoundTube new tagline is “Ingenious. By Design.” The company wants to stress SoundTube’s history of innovations, from pendant speakers to narrow-focused and 360° sound, and IP-enabled PoE powered speakers. In addition to its own branded products, SoundTube serves as a brand umbrella for products sold under Rockustics, SolidDrive and Soundsphere.

Phase Technology Corporation, also known as PhaseTech, boasts a legacy dating back to its establishment in 1955. Notably, PhaseTech introduced one of the first in-wall custom installation speakers in the 1980s, followed by dARTS Theater, the first digitally calibrated theatre system. The PhaseTech brand includes dARTS Theater speakers, Induction Dynamics and SolidDrive and Rockustics for residential applications.