user experience

As more and more verticals embrace digital storytelling, the AV industry is in a position to exploit what amounts to a user experience revolution.

In the second part of our digital storytelling and user experiences feature, we look at the non-linear approaches being employed to increase interaction with visitors.

When InfoComm became AVIXA in September last year, it was more – much more – than a simple rebranding exercise. It was about the AV industry reinventing itself. Ian McMurray finds out more

We conclude our three-part feature by looking at the level of success this new vision has achieved so far across the industry.

We consider the pros and cons of the new experience-centric approach and find out what those within the industry think of the shift.

Charlotte Hone, business manager of Pro Displays at Epson UK, takes an in-depth look at the power of high-impact visual displays