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Green Room launches new ‘digital home’ with UX & UI focus

New website said to be a celebration of the company's ethos of curiosity

Green Room Design, the brand experience design agency that works with companies such as Burberry, PUMA, Vodafone and Mercedes-Benz, has launched a new digital home to mark an “exciting new chapter” for the brand.

Earlier this year, Green Room moved its studio to the historic former home of Robinson & McKewan Jewellery and Silversmiths in the Jewellery Quarter, Birmingham – a fitting new creative home following a brand reset in April. The new residence created a space for a Digital Innovation Lab to be built – a playground for digital craft that will enable the expansion of the company’s digital offering and continued creation of award-winning global digital experiences.

Now firmly acclimatised in their Grade II listed house, the time had come for a new digital home. Playing at the intersection of online, offline and in-real-life, Green Room’s new website is a journey through the brand’s renewed focus on creativity and innovation, and a visual manifestation of their dual purpose personality. Crafted with UX and UI at the top of its game, the site is a celebration of the company’s ethos of curiosity, storytelling, and challenging of the status quo, with “hidden moments of delight” for discovery and play for all who visit.

Andy Turnbull, executive creative director commented: “We feel the world of digital has become too normal, so we set about creating and crafting an experience that invites discovery, generates interaction and rewards curiosity, all attributes that reflect our brand territory and setting us firmly in a professionally playful space.”