VDC Trading appoints Friestad as managing director

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Leif Freistad VDC Trading

VDC Trading has announced the appointment of Leif Friestad as its new managing director. A multi-linguist originating from the south of Norway, Friestad has held senior management roles at United Technologies Corporation, Johnson Controls, Lapp Group – a leader in industrial cabling with a turnover of £800 million – and at Canford Audio, where he was CEO.

Friestad's new role is to oversee and assist the continuing growth of VDC and of the Van Damme brand in a number of markets as well as maintaining its position as a brand leader in the audio industry.

VDC Trading CEO Niall Holden commented: “Leif is of great value to the organisation as he has both international experience and an understanding of the electronics industries as well as professional audio. I believe he is ideally equipped to help me take VDC forward as we develop and expand our domestic, marine and international markets.”

Friestad said: ‘The attraction of VDC for me is that it is a superb brand, a real little gem. It has significant potential in a variety of fields as well as its strength in professional audio and broadcast. I am looking forward to being on board for the journey from good to great!”