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SY Electronics appoints new digital business executive

AV connectivity and signal distribution specialist has appointed James Miller

AV connectivity and signal distribution specialist SY Electronics has appointed James Miller to the newly created role of digital business executive.

Miller will lead on all aspects of SY Electronics’ digital customer experience, including websites, digital content creation, and distribution. The new position also involves creating shared opportunities with related AV brands.

His résumé spans music consultancy and sound design, broadcasting, and development of learning materials. He is also a founding member of acclaimed UK music group Foreign Beggars.

“There is a huge and ever-growing appetite for information and education in the AV connectivity space,” said SY Electronics’ managing director, Sirous Yazdanian. “With his impressive track record of building brands, forging partnerships and generating digital content, James will grow our digital footprint and help customers achieve more with our solutions.”

James Miller added: “I am enjoying getting to know AV integrators and end users, hearing first-hand about their experiences, needs, and what content they find most valuable. SY Electronics is known for high-end, reliable technology and being able to give expert technical and application advice to its customers. As the company expands its international reach, I look forward to making this wealth of expertise accessible to a global audience.”