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Peerless-AV strengthens European commercial team

Peerless adds Richard Billings who brings with him a successful track record in AV manufacturing, distribution and dealer channels
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Richard Billings, Tech Sales Manager EMEA, Peerless-AV_1

Peerless-AV has announced that Richard Billings has joined the company as technical sales manager for mainland Europe. Billings' comes from an engineering background and he has over 10 years’ experience in business development, product marketing, channel management and commercial sales at various global AV manufacturers and distributors.

Based in Portugal, Billings will be responsible for the Iberia region and key European accounts outside the UK, including Tech Data Maverick for which he will be the lead contact for country heads. Working with Melinda Von Horvath, Richard will plan and deliver a cohesive sales strategy for Peerless-AV partners in mainland Europe. He will also assume a strategic role within Peerless-AV’s product management and marketing teams and will support external sales with technical information and market data.

“Richard’s appointment is a huge win for us,” commented Keith Dutch, managing director – EMEA, Peerless-AV. “His track record, technical competency, marketing flair and sales initiative will have a huge impact on all areas of the business, as well as partner relationships in key regions throughout continental Europe where we see major growth potential.”

“Looking from the outside in, Peerless-AV has an enviable team, marketing machine and product range," said Billings. "Now I’m part of the business I see why and how they’ve reached this status. I’m joining at an exciting time and look forward to introducing new training methods and tools, both internally and externally, to help strengthen product understanding, communication to customers and increase sales.”