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ENCO adds Keith Lucas to global sales team

Experienced broadcast industry professional joins as international sales manager, bringing more than 20 years of sales and business development in captioning and AI to EMEA and North American operations

ENCO has added an experienced sales and business development professional to its growing global team who brings more than two decades of file-based subtitle playout, live captioning and AI experience to the company. Keith Lucas joins ENCO immediately as international sales manager, with a focus on building ENCO’s presence in the EMEA and North American broadcast and ProAV markets, including channel partner network growth. He reports to president Ken Frommert.

Lucas spent nearly 21 years with Screen Subtitling Systems as business development director, where he was responsible for UK and North American direct sales and managed the company’s European distribution network. He later spent 18 months at Ai-Media, where he served as senior sales manager for the EMEA region. His combined expertise gained at both companies makes him an ideal fit for ENCO, which continues to solidify its leadership position in live translation and transcription captioning solutions.

“I have worked closely with customers to solve problems and ease their transition into new technologies and ecosystems for many years,” said Lucas. “What excites me most about ENCO is that they have their eye on the future, and a desire to innovate new on-premise and cloud solutions, as well as microservices that utilise the cloud. They have a broad captioning and translation family that solves problems for customers today, and can be developed to address future workflows. And given ENCO’s experience in automation playout and their emerging AI toolsets, I see real opportunity for ENCO to evolve the traditional ‘channel-in-a-box’ concept into uncharted territory.”

Lucas shares that ENCO’s strength in radio broadcast and its growing global AV business offers exciting new challenges for him professionally. “ENCO’s business diversity accentuates the importance of having a strong reseller and channel partner network, which I have a great deal of experience in building and managing over my career,” he said. “Whether working with TV, radio, streaming or live AV event customers, the ability to offer a strong portfolio of products and support services goes a long way in building strong, long-term customer relationships and increasing brand recognition and loyalty.”

Lucas adds that ENCO’s recent history of acquisitions, including RUSHWORKS and DoCaption, opens the door to broader integration opportunities when selling and specifying solutions for customers.

“Keith brings an exceptional track record of customer relations, business development and technical knowledge to ENCO in key growth areas for the company,” added Frommert. “We have spent the last several years aggressively building out our global infrastructure and technology portfolio to address new markets and business opportunities worldwide. Keith’s talents and experience will only strengthen our sales structure and business operations worldwide, and we are privileged to welcome him to the ENCO team.”