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Atlona announces new sales manager for Germany and Austria

Heinrich Mester joins as regional sales manager for the German and Austrian markets to expand the company's DACH sales team

Heinrich Mester has joined Atlona as regional sales manager for Austria and the south of Germany, reporting to senior sales manager Kai Ellingsen, who oversees the DACH Region.

Mester has nearly twenty years of sales management experience which includes similar roles at Kramer, Crestron, and AMX. “The education market in Germany is thriving as there is a substantial spending initiative to rapidly digitise schools and universities,” said Mester. “The corporate vertical is also interesting, with notable opportunities taking shape in different sectors. I look forward to demonstrating the power of leveraging IP networks for routing, distribution and control, while also raising visibility to Atlona’s more recent BYOD and BYOM solutions. Their product lineup delivers a valuable combination to support emerging customer needs.”

Thorsten Goecke, business director, EMEA, added, “Heinrich’s addition to our EMEA sales team is a positive for Atlona and our customers in the DACH region. His knowledge of the German and Austrian business markets is deep, as his experience working with strong AV brands. With Heinrich and Kai leading our sales and business development vision throughout the region, Atlona’s regional growth is in excellent hands moving forward.”