Astera – a leading manufacturer of innovative lighting solutions for film and events – has announced the establishment of a new product management department, appointing Ben Díaz as head of product management. He brings over two decades of experience in product management, business development, sales and technical marketing.
“We are thrilled to welcome Ben Díaz to the Astera family and embark on an exciting journey of growth and innovation together,” remarked Simon Canins, newly appointed CTO of Astera. “Ben’s unique ability to listen to and understand the evolving needs of our customers makes him the perfect candidate to head up our busy product development.
“Being able to delegate responsibilities to someone of Ben’s caliber gives me strong confidence in reaching our company’s goals. Together we will create a seamless integration of product excellence and user-centric strategies, aligning with our ongoing mission to remain at the forefront of technological advancements.”
Díaz added: “Leading the product vision in a high-quality, user-centric brand for both film and entertainment is the logical step forward in my career. What I really like about Astera is that the company solves the real problems of Filmmakers, LDs and lighting crews through careful listening, premium quality and smart innovations.”
