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No letting up from ISE ahead of Barcelona switch

ISE MD Mike Blackman insists all efforts will be made to ensure final two shows in Amsterdam are its best yet

ISE’s managing director Mike Blackman insists that its final two shows in Amsterdam (ISE 2019 and ISE 2020) will be the best it’s ever hosted at the RAI, with each surpassing the last in terms of value and quality to exhibitors and attendees alike.

Speaking at yesterday’s press conference in Barcelona, Blackman made the comment to help assure current and future exhibitors that it has no intention of reducing its efforts before its “historic” switch to Barcelona’s Gran Via in 2021.

“From today, our exhibitors and attendees can plan ahead with confidence, safe in the knowledge we can deliver exemplary events here in Amsterdam for the next two years and then here in Barcelona for ISE’S long term future.

“ISE’s family is moving to a bigger house with a bigger yard.”