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NEC to showcase technology in ‘real life scenarios’ at ISE 2019

New 'Start Here' theme will see its 'vast' portfolio of display solutions showcased in an environment users are more accustomed to better explore functionality

NEC Display Solutions Europe has promised visitors to its stand at February’s ISE in Amsterdam a “compelling and exciting” exhibition of its portfolio of display solutions, showcased in a way that appeals to a range of industries and use cases.

The show, which runs from February 5 – 8 at Amsterdam RAI, will see NEC adopt a ‘Start Here’ theme, designed to reflect NEC’s approach to, as it describes, ‘generating effortless visualisation’.

According to NED, this year’s show will feature display technologies that enable users to reach their audience more successfully, improve meeting outcomes, jumpstart collaboration and make a lasting impression in large venues. These are grouped around three core focus areas: meeting and collaboration, digital signage, and large venues.

The meeting and collaboration space features display solutions for huddle spaces, content co-creation, meeting and presenting, and boardroom uses, including NEC’s next generation InfinityBoard, stand-alone dvLED screens and 4K UHD displays. 

This year’s signage ‘journey’ shows how retailers can tackle their audiences more effectively and create engagement and sales uplift with targeted digital signage solutions, including digital posters, large scale messaging, infotainment, and personalised digital communication. Finally, the large venue / mediatecture display area will feature technologies for creative walls, lobby spaces and outer facades.

Visitors will also get the chance to see all the different display technologies working in real-life scenarios, giving a more realistic demonstration of their capabilities in a range of display applications. 

“Customer and user expectations are changing so rapidly that it can be difficult to know how to begin to transform the visual experience,” said Stefanie Corinth, senior vice president marketing and business development at NEC Display Solutions Europe. “That’s why we have chosen ‘Start Here’ as our theme for this year’s show. The journey towards better signage, including digital and retail signage, collaboration, communication and a richer visual experience starts with understanding the how modern display technology enables organisations to make lasting impressions.”