ISE expecting “smooth transition” from Amsterdam to Barcelona in 2021

"We are doing everything to make sure that transition is as smooth as possible"
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ISE MD Mike Blackman has assured attendees and exhibitors that no stone will be left unturned to ensure a smooth transition when ISE leaves Amsterdam for the Barcelona in 2021.

With the move away from the RAI in Amsterdam, its home for 14 years, some have suggested the event could take a hit in attendee and exhibitor numbers due to a level of unfamiliarity and uncertainty around its new home.

However, Blackman insists ISE is working hard to eliminate potential obstacles ahead, having held deep discussions with the Fira and the local governments, to ensure

“We believe the cooperation of Fira, the city and province of Catalonia, we are doing everything to make sure that transition is as smooth as possible.

“We have started the preparation for this process. There are already plans and meetings in place to ensure the smooth transfer from Amsterdam to Barcelona. So, we’ve made plans and I’m certain that it will work.”

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