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Why the attractions industry is coming to ISE 2019

ISE 2019 will showcase a broad range of technologies for the visitor attractions sector, while the attractionsTECH conference will explore how these are being used to make ever more engaging visitor experiences.

If the purpose of the professional AV industry is to create integrated experiences, there’s arguably no better customer than the visitor attractions industry. Theme parks, cultural and heritage attractions and museums are all looking to raise the quality of the visitor experience – both to improve their own offering year on year, and to counter the efforts of their competitors. And it’s increasingly through the various kinds of audiovisual technology on display at ISE that they are looking to do this.

For many years, ISE has provided the core AV technologies that are the backbone of any attraction: projectors, displays, audio systems, media servers, and show control systems that tie all these elements into a show narrative. More recently, the visitor attractions industry has been quick to seize on additional technologies that provide further engagement, such as projection mapping, touch interactivity, 3D and immersive audio, virtual, augmented and mixed reality, and more. And ISE, as the world’s biggest show for the professional AV industry, is the place to come to find these technologies.

As part of ISE’s drive to connect more deeply with key end-user verticals, one of ISE 2019’s ten conferences is targeted at the visitor attractions industry. attractionsTECH takes place on the morning of Friday 8 February at the Hotel Okura. It is the second partnership between ISE and blooloop, a leading online resource and international conference organiser for the attractions industry.

attractionsTECH will explore how state-of-the-art technology is enabling attractions to develop increasingly sophisticated and immersive experiences. With insights from leading operators about where they see the future, and case studies from the tech companies at the forefront of innovation, the morning will provide a whirlwind update of the opportunities in this vibrant sector.

Speakers include:

Chris Lange, Creative Director and head of Mack Solutions, the in-house creative and design department at Europa-Park, Europe’s second biggest theme park;
Laurence Beckers, Creative Director at Alterface, one of the world’s leading manufacturers of interactive and media-based attractions for theme parks and attractions;
Raphaël de Borman, a creative entrepreneur with a mission to reinvent how visitors to world-class destinations capture their experience;
Bob Cooney, widely considered the world’s foremost expert on location-based virtual reality; and
Martin Howe, who has over 30 years’ experience in designing and building technology-centric attractions for theme parks, science centres and museums.
For more information and to register, go to