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Supporting the collaboration journey

According to Jon Sidwick, vice president of UK distributor Maverick, his company’s stand is the only one at ISE where visitors can compare the three collaboration offerings from Microsoft, Google and Cisco.

The Maverick stand holds a Tiki Bar theme here at ISE – designed to reflect Sidwick’s belief that business can and should be fun.

“That’s one of many areas in which we add value for our channel and their customers,” he explained, resplendent in Hawaiian shirt and shorts.

“We can help customers take the journey that identifies the environment in which the solution will be deployed and the business outcomes that are desired – and then advise on which product represents the best choice. Businesses do different things in different ways: there’s no one-size-fits-all solution.”

Sidwick goes on to point out that Maverick’s value-added extends to the way in which it integrates products and technologies from a variety of vendors that, collectively, deliver complete solutions.

“With collaboration, we’re on the bottom rung of a ladder of massive opportunity. Where yesterday, we expected to find a projector in every meeting space, tomorrow, we’ll expect to find a collaboration system there.”