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ISE projects industry knowhow on nhow

The project illuminating the nhow Amsterdam RAI this week sees ISE offer a unique showcase of the latest capabilities in the projection mapping field, writes ISE Daily editor, James McKeown

If you find yourself outside the RAI complex after 17:00 this week, you will be in for an audiovisual treat, and an education. What is set to be one of the highlights of ISE 2019 began yesterday evening as the nhow Amsterdam RAI hotel was lit up with a display demonstrating the latest in projection mapping technology.

The unique project, brought together by ISE in conjunction with the RAI Amsterdam, will tell the story of the latest technological capabilities and innovations in projection mapping through specially crafted content that will illuminate the new 25-storey, 650 room hotel from 17:00-20:00 throughout this week.

It will also showcase real-world industry collaboration, with ISE drawing together several contributing partners to bring the project to life. The event will be delivered by ISE 2019 Technology Partner and media server and digital display specialist Green Hippo, working alongside hire and production experts LANG, a long-term ISE Platinum Sponsor and Technology Partner. ISE Technology Partner Panasonic is supplying the projectors.

The bespoke content is being created by 3D-mapping specialist Tenfeet working in collaboration with Green Hippo and will be focused on the concept of diversity as well as on the construction and design inspiration behind the nhow Amsterdam RAI hotel, showcasing popular media manipulation and projection techniques as well as live feeds from the ISE show floor.

Technical planning and implementation is being managed by LANG, with the primary challenge being to transform the glass façade of the nhow Amsterdam RAI into a projection surface that can support projection mapping. Working with innovative display solutions specialist ProDisplay, the solution is to implement a complete ‘foiling’ of the glass interior of the hotel. For projection, LANG will use 14 Panasonic PT-RZ31K projectors, providing around 400,000 lumens. Using Hippotizer V4+ Media Servers Green Hippo’s 3D mapping applications will be used to map live data visualisations, custom content and perspective mapping onto the hotel. The signal transport and sound system for the playout of the audio from the projection is being supplied by ISE Technology Partner Alcons Audio.

It is set to be a memorable highlight of the week, and one which again sees ISE provide a working platform for the industry to come together to demonstrate the latest technologies driving progress across the marketplace.

The projection mapping showcase takes place from 17:00-20:00 on the nhow Amsterdam RAI hotel, adjacent to the RAI exhibition centre, every day this week.