LG Electronics USA is taking a “dynamic” new approach at InfoComm 2025, with immersive product demonstrations, partner-driven integrations and meeting-focused consultations. The display giant’s booth (4142) has been transformed into a consultative meeting hub as the displays giant invites partners and customers alike to “Connect, Innovate and Elevate with LG.”
“Our strategy at InfoComm 2025 is to start or strengthen relationships, introduce collaborative ideas, and then follow up with deeper consultations. It’s a more comprehensive and focused approach to developing tailored customer solutions,” said LG Electronics USA’s B2B marketing head David Bacher.
“Over the last two years, LG has opened four Business Innovation Centers across the country that draw thousands of visitors every year,” he continued. “These centres are proving to be outstanding demonstration, exhibition, and training destinations for customers to learn all about the LG solutions that are available for their channel.”
Bacher emphasised that InfoComm 2025 will provide LG with the opportunity to have a “lot of productive initial conversations that can then be taken further by more in-depth meetings at one of LG’s Business Innovation Centers in a 1:1 setting that allows us to create customised solutions that meet their specific requirements”.
This customer-focused show strategy has led to the creation of a meeting-centric InfoComm booth experience that is complemented by a selection of featured key products and solutions. In addition to the LG 75in CreateBoard, showcased products include the 136in LG MAGNIT AM Micro LED, 105in 21:9 Ultra Stretch signage optimised for business environments, 55in Transparent OLED, 55-inch UH5N Series with gram notebook, LG Business Cloud solutions, 37inUltra Stretch, and 27in Kiosk displays.
A highlight of LG’s InfoComm booth is a unique 30in Transparent OLED display with a synthetic human interface that LG showcases in collaboration with Invisible Arts, an AI pioneer that specialises in advanced AI-driven training, simulation, and immersive technology solutions for defence, healthcare, and enterprise applications. The display is designed to act as a customer service agent, digital concierge, or virtual assistant – helping to reduce the operational challenges faced by many commercial customers while improving consumer satisfaction through interactions with a synthetic human that delivers the warmth and intuitiveness of human conversation, while maintaining the efficiency of AI.
LG is set to collaborate with a wide network of partners across the entire show floor, with each partner showcasing specific LG products and integrated solutions. This extensive partner ecosystem enables LG to deliver more than just advanced technology – together with its partners, LG offers comprehensive solutions tailored to meet diverse customer needs. To encourage visitors to explore these collaborative displays, InfoComm attendees are encouraged to scan a QR code at each partner booth (or at any product zone in the LG booth) to accumulate points through the LG Partner Pursuit. Prizes will be awarded to the top scorers at the end of each day.
“At InfoComm 2025, we’re sharpening our focus on being the trusted go-to expert for our customers,” Bacher emphasised. “Our solutions, coupled with our deep channel expertise, enable us to help partners to achieve their highest ambitions. Our unique combination of meeting rooms, selected highlighted products, and partner showcased products will create a complete show strategy that better connects LG to its customers and partners.”
