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Shure adds to Microflex Advance range with new MXA710 at InfoComm Connected 2020

This new model is designed for high-quality audio capture in premium AV conferencing environments

Shure has introduced the MXA710 linear array microphone to its Microflex Advance line at InfoComm Connected.

A key component in Shure’s new conferencing audio ecosystem, the new model is designed for high-quality audio capture in premium AV conferencing environments. Whether it’s under or next to a wall- mounted display, suspended from the ceiling or flush mounted in a table, the low-profile form factor of the MXA710 blends into any meeting room aesthetic without compromising audio quality. It is designed to serve as an ideal alternative for spaces where the MXA910 or MXA310 might not be the best option.

Patented Steerable Coverage technology captures audio anywhere in the room, featuring four lobes with the two-foot array, and eight lobes with four-foot array.

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“No matter where presenters are seated, the MXA710 will be able to automatically capture their speech, minimizing other sounds in the room, to deliver clear, precise audio,” said Jim Schanz, VP, global integrated systems sales, at Shure. “With the explosive growth in demand for software-based video conferencing solutions such as Zoom and Microsoft Teams, this is a tremendous option for providing quality audio conferencing in any type of room.”

With onboard IntelliMix DSP, the MXA710 provides Automatic Mixing, Acoustic Echo Cancellation, Noise Reduction, and Automatic Gain Control, providing all the processing needed for echo and noise-free audio, ensuring end users experience a high-quality, unifying AV conference experience. AutofocusTM technology fine-tunes each lobe position in real-time, adjusting for meeting participant movements.

Using Designer System Configuration software for deployment, room coverage templates enable simple lobe optimisation specifically for wall, ceiling, or table installations.

Available in two-foot (60cm) or four-foot (120cm) lengths and three colors (white, black, and aluminium), the MXA710 is compatible with both Dante and AES67 audio networking protocols. It is PoE-powered and features LED status bars at each end of the array with configurable colours and brightness. The smaller form factor is suited to huddle rooms and smaller meeting spaces that are being equipped with video conferencing to provide greater virtual meeting capacity.

Also being introduced alongside the MXA710 Linear Array is the MXA Network Mute Button, a configurable PoE- powered mute button accessory designed for mute/unmuting of Shure networked systems products, including all MXA Arrays, as well as the IntelliMix P300 and IntelliMix Room DSPs and ANIUSB-MATRIX Audio Network Interface. It provides simple, programming-free mute functionality for one or many networked devices in a room and is also compatible with third-party control systems via command strings.

“The MXA710 and MXA Network Mute Button are additional options for integrators as they evaluate the Shure audio ecosystem,” added Schanz. “The ecosystem – microphones, software, DSP, accessories, speakers – is appealing because it is flexible and highly scalable for an audio system architecture in all room types and ensures end users will experience a high-quality, more unifying AV conference experience.”

MXA710 will be available globally later this year.