Immersive technology specialists, Quince Imaging, recently partnered with professional hockey outfit the Anaheim Ducks to install a permanent, projection-mapping solution at the team’s Honda Center home arena in Anaheim, California. The installation aimed to enhance the Ducks’ fan experience through engaging, interactive visuals, especially during half-time breaks. At the centre of this project is Stage Precision’s SP software, which plays an integral part in Quince Imaging’s production workflow, allowing for precise tracking, calibration and real-time data integration.
Coinciding with major infrastructure upgrades at the Honda Center in anticipation of the 2028 Olympic Games, the Ducks aimed to elevate the match day experience through a combination of projection, lighting design and data-driven visuals. The arena was outfitted with a powerful laser projection mapping system, comprising twelve Christie Griffyn 4k50-RGB projectors, Mystique Pro Venue Edition software and an automated rigging system.
Quince Imaging introduced a custom-built interactive game called ‘Frog Dash’, intended to run during intermission breaks. It relies on player motion capture and ID tag tracking to create a real-time gaming experience. With the Ducks looking to integrate more sponsorship-driven content and immersive digital storytelling throughout the season, a scalable and responsive technology platform was essential.
“This was about more than putting images on the ice,” said Eric Gazzillo, vice president of innovation at Quince Imaging. “It was about designing a system that could evolve with the needs of the Ducks’ production team, not just a one-off show, but a foundation for creative growth. We’ve worked on various types of tracking and motion systems over the years. Integrating SP by Stage Precision was a turning point. It’s faster, more intuitive, and allows us to automate complex workflows. This is the system we’ve been waiting for and the tool that brings everything together.”
Although Quince Imaging had executed similar activations in the past, the integration of SP from Stage Precision marked a new chapter. The team had been exploring various options for years, seeking a solution that could unify their diverse requirements and technologies under one platform. That search led to conversations with Tony McIntyre at Stage Precision, whose insights into the software’s capabilities sparked immediate interest.
“We’d tried a few other systems,” recalled Gazzillo. “Stage Precision stood out. After several conversations with Tony, it became clear this was the right time to bring SP into the fold.”
For the Honda Center activation, SP served as the crucial connector. The software facilitates communication between multiple hardware and software platforms, including an array of OptiTrack motion capture cameras, Pixera media servers for content playback and the game engine that powered ‘Frog Dash’.
