Butlin’s, a UK holiday resort destination, has partnered with Sound of Music, a top-tier technical production and AV hire company, to introduce industry reference Sennheiser Digital 6000 wireless microphone systems across all of its three resorts. The Digital 6000 offers “unparalleled flexibility and versatility” for hosting events of varying sizes in Butlin’s entertainment venues – whether a large conference or an intimate gathering.
Andrew Sugg, technical entertainments manager at Butlin’s, was first introduced to the Digital 6000 just before the pandemic began. The team were experiencing interference issues, so Kevin Gwyther-Brown, Sennheiser UK’s business development manager, visited Butlin’s resort in Minehead, Somerset, to perform a demo. The system’s flexibility in terms of RF was immediately apparent with positive feedback received from the internal teams operating the equipment in the Centre Stage venue. With Studio 36, a new entertainment venue, opening at all three resorts this convinced Sugg to go with Sennheiser.
“Each resort has four entertainment venues, so our aim was to standardise the audio equipment across our three sites,” Sugg explained. “We wanted a system that gives us scope to grow and is versatile, and Digital 6000 does exactly that. With Digital 6000, we have consistency in all the entertainment venues across our resorts. With the high calibre of performances we put on during our family and Big Weekender breaks, we’ve invested in the future by using a professional grade system that is well known in the industry.”
The implementation of Digital 6000 systems also resolved the issue of wireless interference. Sugg added: “We’ve received positive feedback from the team, and the systems have been highly reliable.”
The Butlin’s resorts in Bognor Regis, Minehead, and Skegness have also been equipped with additional Sennheiser products. These include EM 6000 Dante Receivers, SKM 6000 Handheld Transmitters featuring MMD 935 and 965 capsules, SK 6000 and SK 6213 Bodypack Transmitters, along with HSP 4/3 Headworn Microphones, L 6000 Chargers and Charging Modules, and AD 3700 Antennas. Additionally, the Sound of Music team has supplied SR 2050 IEM Transmitters, EK 2000 IEM Receivers, AC 3200-II Antenna Combiners, and A 5000-CP Antennas to all three resorts.
“We can switch from family-friendly shows and adults only Big Weekenders with multiple live performances or a conference,” added Sugg. “Acts performing vary from leading family entertainment and the biggest names in the music industry, to large organisations hosting conferences or events at our resorts. With multiple shows throughout the day, we can run for up to 16 hours a day, seven days a week. As a result, the duty cycle of the Digital 6000 was crucial for us. Being the home of entertainment, we need to ensure that we use the best technology so that our guests have the best experience whether that’s on a family break, Big Weekender or delegates attending a corporate conference.”