Float4’s RealMotion platform has been used to drive an immersive digital videowall installed at the Sofitel Paris Baltimore hotel.
“The goal of this project was to create a perfectly integrated entertaining, informative and interactive welcome wall that was also an intuitive tool for visitors to engage with and hotel staff to easily manage and update,” said RealMotion chief technology officer, Sevan Dalkian. “We achieved this goal by designing an experience that is entirely focused on the end-user from start to finish. Float4’s technical and creative thinkers worked as a team to create an intuitive tool that also complements the aesthetics of a 19th century space.”
Float4 co-founder Alexandre Simionescu commented: “We developed the RealMotion platform as the logical evolution of the design and content generating consulting services that we offer our clients every day. It is a platform that is now being installed at client sites around the world.”
The idea for the RealMotion platform, which debuted at InfoComm 2017, stems from real-world design experiences of the Float4 studio team who are constantly creating digital experiences within physical spaces.
The interactive videowall installed at the Sofitel Paris Baltimore hotel is designed to grab the attention of arriving guests. The wall features artworks that attract guest attention and respond to their movements, a photo booth, and a virtual concierge, where guests can explore Paris. Hotel staff can log on to the content management system and help create a path through Paris that lasts two hours, based on the guest’s interests. The path can also be downloaded to the guest’s smartphone for added convenience.
The RealMotion system installed at the hotel predominantly generates real-time content at 6K resolution maximised by the system’s pixel mapping features. RealMotion’s ability to enable real-time compositing allowed Float4 to layer multiple types of media (i.e. HTML5 for interfaces, real-time graphics and high-resolution video for background elements). Layered interactive technology empowered Float4 to combine both motion and multi-touch functionality to create a progressive interactive experience. The custom content management system allowed the hotel staff to customise many aspects of the wall’s content including the creation of customised itineraries through Paris that can be downloaded on to guests’ mobile phones. A ‘selfie’ station allows visitors to take pictures and share them with friends directly or more broadly on social media platforms. Live feeds from cameras or television can be processed through RealMotion for events. And remote monitoring allows everyone to be proactive in maintenance operations.
Available in Ultra, Pro, Lite, and Micro system configurations to meet specific project needs, the RealMotion platform consists of three core components. The RM Designer module empowers users to create, collaborate and deploy content utilising real-time content editing, generation and compositing software. RM servers host, generate, connect and enable real-time content manipulation, playback, and delivery. The RM admin module provides online system monitoring, information flow, and management.