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PixelFLEX helps define the Longhorn culture at the University of Texas

Advent, a Nashville-based experience creation firm, designed an interactive visitor experience for the University’s new Athletics Hall of Fame featuring a FLEXUltra LED video system

Located in the Red McCombs Red Zone at Darrell K. Royal Memorial Stadium, the new Frank Denius Family University of Texas Athletics Hall of Fame recently celebrated its grand opening.

As the University’s first-ever sports Hall of Fame, the $17.1m project tells the story of Texas Athletics from its first team in 1893 to what has become one of the nation’s premier programmes. Wanting to uniquely highlight the achievements of its 20 athletic teams, the University worked with the experience creation firm Advent who created an interactive storytelling experience with a design that included a large-format FLEXUltra LED video display from PixelFLEX.

“While speaking with Chris Del Conte, University of Texas VP and director of Athletics, he explained that the University needed a place where people could experience what it truly means to be a Longhorn,” said John Downie, Advent VP of experience. “The design was really all about finding the stories that most embodied the Longhorns’ culture.”

Diving further into the design aspects desired by the University, Downie and the Advent team wanted to uniquely accentuate the renowned accomplishments of the athletics programmes. With numerous National Championships across multiple sports, the University has much to celebrate and Downie wanted to give them the proper attention they deserved.

“We always knew we wanted to create a large scale visual focus point for the National Championship moments,” continued Downie. “As we worked through the various story elements that would inform the narrative, we realised there was an opportunity to leverage visual assets and create video content to bring the stories to life. As we evolved the design, it became clear that we would be able to utilise one of the walls for a large-scale visual moment, so we called PixelFLEX LED.”

Turning their attention to the video installation, the design team wanted to make sure that all of the visual elements worked together in unison. As an interactive visitor experience, it would also be essential to create a technical design that could tell the story of the athletics programmes on any given day.

“It’s an interesting space where one wall holds a significant number of National Championship trophies with a kinetic lighting installation as well,” explained Downie. “The installation is unique in that the interactive systems driving the 16ft x 9ft LED videowall are also tied into the lighting control system of the ‘multi-modal’ space. One mode provides modern, bench seating for visitors to dwell and appreciate the AV content on a daily basis, while the other mode enables the large space to accommodate thousands of fans who visit the space specifically on game-day.”

A dynamic and high definition LED display, FLEXUltra delivers opportunities to experience true HD quality video with the creative freedom to define any space. Utilising the impact and scratch resistant COB PixelShield technology, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3,840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm and 1.9mm pixel pitch options.

“Balancing resolution and pixel pitch with client budget is always a key driver of success for us,” added Downie. “For this design, we wanted a great quality image that didn’t blow the available funds, and we also needed a shallow mounting and cabinet option to recess the screen for a more integrated space.”

With two weeks to install and commission the LED video system, the Advent team provided the full-motion HD video content as well. Knowing the power that comes from the use of an eye-catching visual experience, Downie is excited about the creative design possibilities which lie ahead.

“We can now realise seamless large format video displays much more effectively,” concluded Downie. “The simplicity of installation and back-end infrastructure, as well as lower cooling and power requirements, gives us a tremendous opportunity to advocate for high-definition LED video displays where previously it just wouldn’t have been possible.”