Sony has announced a new projector based on Laser Light Source Technology. The Laser Light Source Projector features newly developed BrightEra 3LCD technology and has up to 20,000 hours maintenance-free time depending on the projector’s environment and setup conditions. “This announcement marks an exciting shift in the market. Sony’s pioneering technology delivers on the promises made to our key partners to produce innovative products that perform and exceed market demands. Installation projectors not only have to reproduce the highest quality images but also be relatively maintenance free and eco-friendly. The Laser Light Source Projector delivers on all accounts being mercury free, offering an incredible brightness of 4,000 lumens,” said Robert Meakin, business and education product manager, Sony Professional Solutions Europe. Based on Sony’s Laser Light Source Technology, the projector incorporates lasers, rather than LEDs, to achieve optimum brightness. The white light, like traditional UHP light sources, is directed into the 3LCD engine to deliver incredible picture quality. As a result, the Laser Light Source Projector has substantially brighter images, better contrast ratios and outstanding colour stability. The projector also features a picture muting mode which allows the user to quickly start the presentation once the mute mode has been turned off. This feature enables the smooth presentation of images with high colour reproduction. The Laser Light Source Projector also delivers amazing installation flexibility as it is tilt free with an efficient portrait mode to ensure the projector is entirely user friendly for both corporate and education markets. The Laser Light Source Projector will be available in the summer of 2013.