Robe is launching five new products at the 2011 Prolight + Sound exhibition in Frankfurt.
The new ROBIN MMX Spot is the first in a new generation of 1200 Series fixtures offering a neater, smaller, lighter and brighter more energy efficient package; the ROBIN 300 LEDWash is the smaller version of the best-selling 600 LEDWash; the ROBIN 600 PureWhite (pictured) is a warm, cold and smart white light version of the highly successful 600 LEDWash RGBW specifically for studio environments; and the DigitalSpot 3500 DT is a more powerful and fully-featured version of the DigitalSpot 3000 DT moving digital light.
This year at Prolight+Sound, Robe has another booth in addition to its main booth. Centre stage will be a white Toyota Auris hybrid car, lit entirely with white bodied versions of Robe's new ROBIN 600 PureWhite LED fixture, which is being launched at the show.
Apart from illustrating a perfect potential application for the PureWhite luminaire, the idea is to highlight the parallels and environmentally friendly technologies of two very different global brands - Robe and Toyota - and to emphasise the mutual synergies in their respective product developments.
While Toyota is a pioneer of hybrid technologies in the automotive sector, Robe is - and has been for some time - taking a similar path in the professional lighting industry, and saysbthat it is fully focused on producing more environmentally friendly products with a greener footprint – ‘greener’ both in terms of the manufacturing process, and the actual end products which are smaller, lighter, brighter and much more energy efficient than previous generations.
Robe's green initiative - "Think of the Future - Consider Nature" - was launched last year to underline the company's ongoing commitment to developing and producing genuinely cutting-edge, innovative and energy saving products.