Leading LED and architectural lighting brand Anolis – a Robe business – has launched a crisp new brand identity including “stylish visuals” and an optimised website ahead of the release of its new Calumma range of products.
This follows the growth and expansion of Anolis’ business over the last two years and its close alignment to and connection with entertainment brand Robe, which is the “innovative soul” of the company.
The new brand identity is designed by creative agency KHS and is led by a new logo. The original chameleon is retained as a fine detail in the form of a stylised eye in the upper right hand corner.
The new Calumma range of Anolis products has been developed to offer more integration into building elements with in-grounds and smaller low voltage fixtures, as well as compatibility with industry standard architectural control protocols like DALI. There is also a focus on additional high quality white light options.