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Fan experience flies high for Rochester Red Wings with Daktronics LED displays

New views added to Frontier Field for 2023 baseball season

Daktronics has partnered with the Rochester Red Wings to design, manufacture and install two new LED displays at Frontier Field in Rochester, New York, ahead of the 2023 baseball season.

“We are excited to partner with Daktronics to elevate the fan experience here at Innovative Field to new heights,” said Red Wings general manager Dan Mason. “The resolution, the brightness and the size of the new board will be a significant improvement for our fans and sponsors, and we can’t wait to utilise the new tools available to us to make everyone’s experience here even more memorable.”

When Red Wings fans look to left field, they will see a new video display measuring nearly 35 feet high by 60 feet wide. Directly above the main display is another LED display measuring more than 7 feet high by 36 feet wide. Both displays feature 15HD pixel layouts to deliver crisp, clear imagery to fans throughout the ballpark.

“Daktronics is proud to again partner with the Rochester Red Wings on this exciting video board upgrade,” said Scott Willson, Daktronics sales representative. “The new displays and control system will have a dynamic impact on the game-day experience for Red Wings fans and corporate partners. We look forward to seeing things live this spring.”

The video display is capable of variable content zoning allowing it to show one large image or multiple zones of content. This includes any combination of live video, instant replays, up-to-the-minute statistics and game information, graphics and animations, and sponsorship messages.

The upper outfield display can share information to supplement the main display as well as showing scores from around the league, additional fan interactive content and other sponsorship opportunities.

Daktronics will also be including a complete Show Control solution. This industry-leading control system provides a combination of display control software,  video processing, data integration and playback hardware that forms a powerful yet user-friendly production solution. In addition to the equipment installation, the Red Wings also received a content package to be produced and delivered by Daktronics Creative Services.