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Exhibition venue ‘wows’ visitors with 15ft NanoLumens curved display

New display has reinvigorated company's new lobby, impressing visitors and adding a personal touch with its messaging capabilities

Meeting room and exhibition venue Boise Centre has installed a new 15-foot ultrawide NanoLumens curved display as part of a major redesign of its main lobby.

The Idaho based venue, which recently completed a $47.5 million expansion with 31 meeting rooms and 86,000 square feet of space, wanted to create a modern environment, harnessing the latest technology to help create ‘wow’ factor for visitors. 

The new 15’ wide by 4.5’ tall ultrawide Nixel Series display utilizes a 2.5 mm pixel pitch, has a total resolution of 1824×540 pixels, a 20-degree curve and is viewable from up to 160 degrees off centre. It’s used 24/7/365 to provide the company with internal promotional messaging as well as providing personal welcomes to individual guests.  

It replaces three existing 90 inch standard TV’s. 

“This renovation aimed to reinvigorate Boise Centre for the 21st century, and that meant considering the latest AV technologies to create greater impact and really ‘wow’ our visitors,” said Chris Morrison, AV manager for Boise Centre.

“With the inclusion of a new curved wall where our flat digital displays used to hang, we saw an opportunity to really blow people away with something they don’t see every day. Now instead of three  standard TVs, we have a 15-foot ultrawide NanoLumens curved display that jumps out at you from every angle, with no bezels or seams to disrupt the visuals.”

In addition to the curvature requirement, Morrison explained that the reliability and ease-of-repair of NanoLumens displays played a major role in the purchase, in addition to the six-year warranty. After one of the three older 90-inch LCD displays failed, they realized it would cost as much to fix as to replace, and that expensive option could eventually lead them to a “this model out of manufacture” situation when they needed another replacement.

“We promote ourselves as Idaho’s premiere convention center, and we want to live up to that moniker through everything from our textiles to our technology,” Morrison added. “The NanoLumens display is as future-looking as it can be, and comes with an incredible six-year warranty, simple front-accessible maintenance and segmented construction that will ensure a long life and low repair costs, plus it offers the ability to work with a variety of content management systems.”

Greg Bridges, account manager at local Boise integrator Neurilink, a frequent contractor for the Boise Centre, recommended the NanoLumens Truly Curved, front accessible display as the best option for this unique application.

“We got bids from the biggest names in large LED displays,” Bridges said, “and NanoLumens was the only manufacturer that could provide a display that could flex to fit a 20-degree convex curve. The other display makers also didn’t offer front-accessibility, which we recognize has a huge benefit over the lifetime of the display. Once Chris Morrison visited the NanoLumens showroom in Las Vegas, he saw the benefits for himself. It’s a display unlike any other.