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Core Brands hands promotion to rising star

Core Brands, which is parent to Niles Audio, ELAN and BlueBOLT as well as multiple other residential technology brands, has promoted James Koenig to the position of director of sales – CI Channel.

Koenig has held a number of positions within Core Brands and its predecessor companies since 2002 when he first joined ELAN Home Systems as a regional sales associate. The company says the promotion is in recognition of his outstanding ability to develop brands on both a regional and national level.

Koenig assumes responsibility for the development and implementation of all regional and national sales and business development programs for the Core Brands’ brands sold through custom installation dealers. He reports directly to Core Brands senior vice president of sales Dave Keller, who commented: “Jim is a true sales professional who has demonstrated over the last 16 years a remarkable ability to grow brands in both challenging and expanding economies. He builds trust-based relationships with dealers and shares my belief that our top priority is delivering our dealers great service to match our innovative products.”