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True Colours appoints Jenny Hicks

Hicks, who is very familiar with the education and health markets, will be responsible for promoting solutions from Exterity, VBrick and WOW

True Colours Distribution has announced the appointment of Jenny Hicks to the post of sales specialist, digital media.

Responsible for actively promoting Exterity IPTV, VBrick video on demand solutions and WOW wireless classroom solutions, Hicks – who was previously with Sahara – will be supporting customers on site with demonstrations and at True Colours’ facility at Crowthorne, Berkshire.

“I have been working in the technology industry for four and a half years, focusing for the last year on interactive products, so I bring with me a breadth of knowledge across education and the NHS,” said Hicks (pictured). “Having spent a lot of time working with end-users, specifically the public sector, it is clear that buyers need to feel that any investment in technology will benefit their business or institution. They put a lot of trust in their resellers and likewise, resellers need assurance that they will have happy customers after any installation. This is vital if they are to confidently suggest a brand, and these three brands can add value to many sectors making this role so exciting.”

“Jenny’s appointment is great news for us and our customers who depend on the expert knowledge we bring to the market place,” said Iain Campbell, sales and marketing director at True Colours. “Already leading the way in delivering technical solutions for complex installations the time is right for us to strengthen our position. With her wealth of AV experience, particularly in the growing education sector, Jenny will prove to be a major asset and I’m delighted she has joined us.”

Visitors to True Colours Distribution’s open day on the 18th of April will be able to meet Hicks and the True Colours team to discuss connectivity solutions from a range of vendors including Atlona, AV Stumpfl, Magenta, Calibre, Wings Platinum, and many more.