AV standards specialist Greg Jeffreys and former Google UX leader Adam Banks will deliver a one-day course at Queen Elizabeth II Centre in Westminster, London, about designing AV systems.
Entitled User Experience Design for Audiovisual: From Engineer-Led to User-Led it will take place on November 20, 2025, offering practical tools and frameworks to embed user-centred design into AV projects.
Banks, who led AV and UX initiatives at Google, is known for integrating human-centred design into technical environments. He now runs a UX consultancy and software agency focused on bridging the gap between technology and user needs.
Jeffreys is co-author of the upcoming AVIXA UXD4AV standard and developer of the EASE (Environment, Audio, Screens, Equity) methodology. He has advised widely on AV standards and display design in education, workplace, and hybrid meeting spaces.
The organisers say the course is designed to help AV professionals move from equipment-first to experience-first thinking by teaching practical UX methodologies. Participants will learn to reverse-engineer AV system specifications based on real user needs, conduct usability testing, and apply the AVIXA standard to live projects.
The programme is targeted at consultants, designers, integrators, architects, and technology managers seeking to improve how users interact with AV systems. Facilities professionals involved in specifying meeting room technology are also encouraged to attend.
The day-long format will cover user research techniques in the morning, followed by practical application and design lifecycle methods in the afternoon. The organisers say the format balances theory and hands-on activity, with Q&A sessions and networking opportunities built in.
“Great AV technology deserves great user experiences,” said Greg Jeffreys. “This training provides the tools and frameworks to make that happen.”
Adam Banks added: “The AV industry starts with engineers and equipment, only considering users as an afterthought. We need to reverse the process: start with user needs, goals, and frustrations before opening the equipment catalogue.”
The course costs £875 + VAT, with limited places available. Registration is open at https://www.ux4av.com.
