At the 2012 edition of DiSCO – the Digital Signage Conference, Roland Grassberger will offer an insight into one of Europe’s most sophisticated retail technology roll-outs. Finland’s largest telecoms operator, Elisa, has implemented a store design which connects digital signage, interactive product presentation, RFID, cameras, video walls, digital price tags, queuing systems and interactive product holders to form a unique shopping experience. Headquartered in Vienna, Grassberger’s company, Grassfish, has built an outstanding reputation for excellence in the digital-signage software marketplace. Having established a number of IT companies after studying computer sciences, Grassberger founded Grassfish founded in co-operation with Thomas-Peter Fischer, head of JumpTomorrow, who added his deep knowledge of marketing and communication into the mix. At Grassfish, Grassberger is responsible for innovation, development and product management. DiSCO 2012, which co-located with ISE and takes place on Monday 30 January (the day before the show) hosts no fewer than 11 different presentations showcasing successful digital-signage installations, offering insight into the future growth trends in this market, and throwing the spotlight on areas of innovative new technology. To view the whole DiSCO 2012 conference programme and to reserve your seat online, click here.