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projectiondesign hires, promotes, exhibits, trains

projectiondesign is strengthening its presence in an important market, providing locally based support that, the company says, is a key element of its reputation.

projectiondesign is taking the opportunity provided by PALME in Dubai to unveil, not new products – but new people. The company’s existing local team of Ingar Sundholm and Tim Wood will be joined by two newly appointed field application engineers, as projectiondesign reaffirms its commitment to supporting its partners’ project design and maintenance on the ground internationally.

The two new faces to be seen at PALME are Alexis Michel Sakallis, who joins as field applications engineer for the Middle East, Africa and India, and Hashem Aletaha, who will be the company’s field applications engineer for the entire regions of the Middle East, Africa and India as well as regional management for Iran. Both posts have been newly created as projectiondesign seeks to ensure that its sales growth in the region is matched by local engineering support. At the same time, Ingar Sundholm (pictured) is promoted to regional director as a result of his outstanding dedication and results in the region.

Sakallis has a background in software engineering and sales support in the broadcast industry, having previously worked for Neuro TV, a Belgian firm providing real-time 3D solutions and high-end interactive products, and Dubai-based SMC, one of the leading studio systems integrators in the Middle East. Also with a software engineering background, Aletaha has worked in the visualisation and holographic projection sectors and most recently was operations manager for i4-technologies, a leading Middle East solutions provider of image-processing technology for projection systems.

“All over the world, projectiondesign is hiring locally based applications engineers to ensure that our reputation for matchless customer support is preserved as we expand our business,” said Ingar Sundholm. “The Middle East is no exception and we are delighted to be welcoming Alexis and Hashem to the team.”

At PALME 2011, projectiondesign will be co-exhibiting with Sweden’s Dataton. Off the show floor, David Aleksandersen, projectiondesign’s Academy Training Programme Manager, will be continuing the company’s tradition for providing education sessions alongside its tradeshow activity.