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projectiondesign appoints new EVP

In a move designed to reinforce and increase its international presence, projectiondesign has appointed Åsmund O.Fodstad as executive vice president.

projectiondesign has appointed Åsmund O.Fodstad, to the position of executive vice president. Fodstad has over fifteen years of sales, marketing, management and operations experience in the energy, software and telecom industries across four continents, and has served as vice president of Asia Pacific at Tandberg and senior vice president, sales & marketing at REC Solar, a manufacturer of solar cells and modules. He as also managing director of Norwegian CRM software company SuperOffice.

Fodstad is charged with expanding projectiondesign’s business into new markets and will focus on increasing market share and presence in both corporate AV as well as key vertical markets instrumental to projectiondesign’s success. Fodstad will also maintain relationships with projectiondesign’s established customer base. 

“With Åsmund’s global depth, experience, knowledge and skill, he has the perfect mix of talent to lead projectiondesign’s international operations and to drive the company’s efforts in establishing itself as the world wide preferred projector manufacturer and supplier,” says Jørn Eriksen, CEO and president at projectiondesign. “We envisage an excellent potential for projectiondesign’s growth and maturity in specific markets and the rapid growth and momentum in which this will take place.”

“By nature I’m curious and love a challenge,” said Fodtsad. “I believe I have the relevant background in a global perspective. In my new role at projectiondesign, I will ensure that the company grows on an unprecedented scale, building on its foundations of high-performance technology leadership today, to be the number one projector and displays business of tomorrow. Making all this happen is the exact challenge I relish.”

“Hiring Åsmund is the first of several key strategic initiatives,” said Terje Rogne, chairman of projectiondesign, “that will put projectiondesign in the position as the undisputed preferred leader in the high end market of performance projectors.”