Established in 1924, beyerdynamic today enjoys a worldwide reputation for its range of high-quality products, including microphones, wireless systems, conferencing and simultaneous translation systems, intercoms, headphones and more.
"Our choice to undertake exclusive distribution of a brand such as beyerdynamic fits perfectly into our company strategy that is extremely sensitive to the demands and changes in the market," Proel Group president Fabrizio Sorbi (pictured) told II. "Today Proel is able to offer its customers diversified and complete solutions in every market sector, including professional audio. We are confident that our new partnership with beyerdynamic will bring significant results and look forward to working closely with them to support the needs of the market in Italy."
Simon Blackwood, Turbosound's managing director, commented: "Appointing Proel Group Professional to distribute our products in Italy makes perfect sense. The two companies, of course, already have a very close relationship on many levels, and we are confident that this new arrangement will bring major benefits to Italian rental companies and end users in terms of unsurpassed product knowledge and ease of access to Turbosound's engineers. It also provides obvious benefits to both us and the Proel Group, so we are looking forward to a close and successful working relationship with the new division and enjoying the benefits of being partnered with one of the foremost distribution companies in Italy."
In other news, Proel recently provided PA systems and screens for Stadio Adriatico (otherwise known as Pescara Stadium) in Italy. To read II's coverage of this project, click here.